I don’t know about you, but when I fire up facebook, I want to see (a) new posts since my last visit, (b) posts I was watching or participating in somehow, (c) other stuff like pictures and likes. What I don’t want to see, is posts that were there last time I visited Facebook that didn’t interest me.
So what I do when I see a post that doesn’t interest me, is click on the drop-down menu and hide the post. The idea being, next time when I visit I won’t see that. This is where Facebook doesn’t understand [some] users. Upon hiding a post, it gets into a dialogue with you about why you wanted to hide it. Were you offended by it? Was it spam? Do you want to unfriend or block that user? Shall we stop putting anything in your feed from that user? I’m thinking “woah facebook, chill out dude”. All I did was hide a post that didn’t interest me and I don’t want to be there next time. It could be something as simple as having seen that picture someone posted now, I don’t need to see it again. I don’t need to see what everyone else comments on it. I saw it, I thought “nice” or “meh” and now I’m done with that experience, so I want it to not be taking up space in my newsfeed next time I’m here.
I’m sure that by doing this I’m confusing some logic in the facebook system that’s trying to figure out what it should put in my feed. It’s ‘thinking’ “uh oh, he’s back, what are we supposed to give him this time, he’s always hiding stuff and never tells us why“. When I look at my gmail inbox on my phone, I swipe things away once I’ve seen them unless I want to keep them around because action is needed. It’s just the same with how I view facebook. These are all individual items that I either want to keep around to see what happens (comments and likes) or I’m involved in the discussion, or I’m done with it and want to dismiss it.